The Brooklyn Growler

"Life is all skittles and beer." — Tom Lehrer

Little Brewery, Big Dreams of a Hop Bust

The hubbub today about beer distributors opposing California’s Prop 19, which would legalize marijuana, made me think of this anecdote by Anchor Steam‘s Fritz Maytag.

In this video produced by Reason.tv, Maytag relates a story about trying to get busted in the sixties with a bag of hops in San Francisco (skip to about minute 2:55 for the story, but the whole video is great):

In Maytag’s words:

“I had to drive through the Haight every night. I used to get hop samples that are green fluffy leafy things, and at one point I realized we are desperate for publicity and there’d be nothing better than getting arrested for having what would look like something green and leafy in my car and turn out to be hops. Y’know, false arrest. ‘Brewer is arrested for hops.’ In those days there weren’t any ‘little breweries.’ I mean, nobody had ever heard of anybody owning a brewery. let alone driving around with hops. I put hops on the passenger seat of my car. I had a little Porsche, and I drove home with the hops on the seat for – back and forth – at least a week, hoping to get arrested. Well, you couldn’t get arrested in the Haight-Ashbury in those days.”

Even without the bust, things ended up working out for Maytag and Anchor Steam.

Fritz Maytag is the great-grandson of Fredrick Louis Maytag who founded the Maytag Corporation. In 1965, Maytag purchased San Francisco’s Steam Brewing Company, which produced Anchor Steam Beer. At the time, Anchor Steam was known for being a godawful beer that was so bad, its brewery was on the verge of shutting its doors forever.

Maytag purchased the company, changed its recipe and brewing process, and took his “little brewery” to the big time. His success helped inspire many the craft beer movement in the seventies and the creation of many microbreweries throughout the U.S.

Advertisements

Filed under: news, , , , , ,

One Response

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: